5 blogging business tips for reaching & marketing your target audience

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Are you wondering how to get more visitors to your website?

 

Are you looking to turn those same visitors into customers?

 

Not sure on who your target audience even is?

 

If so, then this book can help you find that out and so much more!

 


This is a sponsored post for  “Traffic Secrets: The Underground Playbook”. All opinions expressed below are my own. Please see the disclosure policy for more information. 


 

So…interested in learning the secrets to boosting your website traffic?

In his new book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. Russell can share how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers.

 

 

 

 

 

 

Check out some of the key pointers in the Traffic Secrets book from the author, Russell Brunson!

 

Check out the top five traffic secrets I’ve learned from the book Traffic Secrets: The Underground Playbook

Russell Brunson shares that the biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you.

 

 

 

Traffic secret tip #1: Find out who your dream audience or customers are

Before you can increase traffic to your site, you must first figure out who your dream audience and customers are.  Sure, it’s great if people stumble upon your site while looking for something, but you want to gear your content towards your dream audience and customers so that you are at the top of their list when they need a problem solved, a question answered or a product to help with their daily lives. One of the most important things with tailoring your content to your audience and customers is to create content and products that are customer-centric, not product-centric. Basically, your business, content, and products should be about what your audience and customers want, not what you want.

 

Traffic secret tip #2: Find out what desire they are looking to improve in their lives

In the Traffic Secrets book, Russell Brunson talks about the three Core Desires. He explains that anytime someone purchases or looks for something, they are hoping to get a certain result from it in one of these three core desire areas; health, wealth or relationships. He goes on to say that people are looking to go from pain to pleasure, as in they have a problem, question or situation (pain) that they want or need to resolve, answer or improve (pleasure). Your content or products are what they are looking for as a step in the right direction. This theory can be modified to relate to many different aspects of people’s every day lives.  From simple tasks to more complex problems or situations. If you think about it, it makes complete sense!

 

Traffic secret tip #3: Find out where your dream audience and customers hang out

Where do your dream audience and customers hang out? Do you know where the people you are trying to reach actually congregate? To give you an idea, first think about what other websites they visit and what social  media platforms they use the most often. This will be key on how you build your strategy for creating content and products they are looking for. Figure out if they listen to podcasts, what blogs they read and what keywords are popular in their searches. Try to really get an understanding of who they are and what types of things interest them. You will basically stalk out your dream audience and customers by researching their habits and using it to your advantage! Sounds weird, but it makes total sense!

 

 

 

Traffic secret tip #4: Build a list of your 100 “Dream” audience and customers

Once you narrow down who your dream audience and customers are, you will then want to build you “DREAM 100” list. Your Dream 100 is the key foundation for your blog business. They will be the people that you are aiming to reach with your content and. Build a list of people that you feel could benefit the most from what you have to offer. Really think about who your site would be ideal for, and what exactly your site would be used for. Remember to take into consideration what core desire they are aiming to fulfill. Since I share content about Montessori education, parenting and mom lifestyle, my Dream 100 list is comprised of moms, parents and individuals interested in the Montessori philosophy. Since each person’s niche is different, there may be some similarities, but for the most part, your Dream 100 list will be different than mine.

 

Traffic secret tip #5: Develop content or products that address their desires and interests

Now that you have  found out who your dream audience and customers are, where you can find them, what core desire they are looking to fulfill, and have an idea of who your Dream 100 are, it’s time to develop content or products to address their needs. Here is where you will build what Russell Brunson calls your Hook, Story and Offer.

Your call to action is essentially what you will use to “hook” and intrigue your dream audience and customers in to what you have to offer. The hook is what is used to grab their attention, so that you can lead them to your story. Your story is just that; a story that will not only increase the value of your offer, but also build a connection with your audience and customers. With a good story, you will hopefully show the value of what your offer is and create a desire for them to have it. Your offer is where you give your audience and customers something “special” It can be anything from a social media follow, subscription, or a product.

The options are limitless. You do however want your offer to show them what’s in it for them. Something valuable or irresistible. The most important thing I’ve learned from this tip is that if your traffic campaigns aren’t converting, then you need to rework either your hook, story or offer.

 

 

 

 

What to take from this

In the end, I’ve learned some really amazing tips on how to not only narrow down my audience and customers, find out where they hang out and what they are looking for, but I also can create content and products that will ultimately lead to an increase of traffic to my blog! The tips I’ve picked up from the book, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson are simply PRICELESS! These tips lay a solid foundation for you to build your blogging business on, and pave the way for your marketing funnels and strategy. The sky is the limit with what you can do!

Which tips from the list did you find the most useful and helpful? I would love to hear your thoughts on this!

 

 

 

 

**This post is brought to you by our sponsor, “Traffic Secrets: The Underground Playbook”. The opinions expressed are my own.**

Anitra J.

48 Comments

  1. Sara says:

    Sounds like a great book. I’ll have to check it out. Thanks for sharing.

  2. What I’ve come to learn is that the most successful bloggers solve problems for their audience. Once you figure out who your audience is, ask what they struggle with, and give them helpful solutions. Thanks for these other tips!

    1. Anitra says:

      Yes Elizabeth, you’re right!

  3. These are really helpful tips! And, he’s right, they aren’t trendy or dependent on changing algorithms. Thank you for sharing.

  4. These are all great tips and I’ll be honest with you, I never asked who I was writing for. So from the very beginning, I was already lost and barking up the wrong tree. I am so glad Traffic Secrets is giving me a roadmap to follow. With countless articles on blog traffic, I have to say Traffic Secrets has been the best. Russell makes it really simple to follow and implement. Looking forward to your update once the challenge is over!

    Maureen | http://www.littlemisscasual.com

  5. Thank you so much for sharing. Seriously, I NEED this BOOK! Any help with traffic is appreciated…

    1. Anitra says:

      Kale, you’re welcome!

  6. I’m loving the book too!

  7. This book has been so helpful!

  8. I’ve heard so many good things about this book! I will have to finally check it out. Thanks for sharing your thoughts.

    1. Anitra says:

      No problem Jennifer!

  9. This book has been so helpful! The biggest takeaway I got so far is finding who is dream customers are and where they are at. Write for them and not for me. Solve their problem.

  10. This book has taught me so much. I love hearing about your experience as well.

    1. Anitra says:

      Danielle, yes I’ve learned a lot from the book too!

  11. This sounds like a fantastic book! I’ve spent my quota for now; but I’ll add it to my list when I save some more money! haha.

    xo.Josephine

    1. Anitra says:

      Sounds good Josephine!

  12. This is GOLD. I need to get my hands on this book!

    1. Anitra says:

      Yvonne, yes, it’s a goldmine of great info!

  13. Great tips, thank you for this! I am currently working on creating products that my readers could benefit from!

    1. Anitra says:

      Caitlin, products are always a good way to draw in more visitors to your site!

  14. Thanks for sharing these great tips Anitra. Narrowing your target audience is key. Great post.

    1. Anitra says:

      Thanks Rashida!

  15. Thanks for sharing this! I need this Book!

    1. Anitra says:

      You’re welcome Cathy!

  16. Yvette says:

    I am putting this link in my list of things to buy next! This sounds like just what I’m looking for. Thank you!

    1. Anitra says:

      Sounds great Yvette! It is really a great book with some really useful tips!

  17. Thanks for the suggestions. Now to put them to action.

    1. Anitra says:

      Yes, that’s the only way to see results, putting what we learn to use!

  18. I’ve read his books and he’s spot on!

  19. Great post! I have a hard time narrowing down who my dream audience would look like. This post helps a lot!

  20. Great tips – I need this book!!

  21. Awesome tips and recommendation! Thank you!

  22. Great post! I haven’t read the book but it sounds like you provided a great overview and some very useful take away, especially for new bloggers. I am fairly new and learning so much everyday. One of the things that stood out the most to me was learning your audience habits and actually where they are hanging out, what their interests, what is it that they need whether product, service, or information. Once you have a clear understanding it will help the individual gain more clarity on how to move forward in the right direction. Thanks!

  23. This was helpful — thank you!!

  24. Thanks for sharing! I found secret tip #2 to be the most helpful. It really resonated with me. I enjoy writing and hope something will come of my own blog but I hate wasting time. If that’s my own or my potential readers’ time. So I think it’s a really important idea to always have in mind while you’re writing. Before I publish our next post, I plan to revise to make sure our readers will benefit either in their health, wealth, or relationships. This also served as a reminder that we need to focus on solving a problem or answering a question readers might have. Thank you again for this post! It was just what I needed to focus on our next few posts 🙂

  25. What a great summary! The exercises in the Traffic Secrets book make it even more valuable, because it is interactive and not just passive information to consume. It’s really helpful!

  26. I’m working through this challenge as well! Very insightful! Thank you for sharing your experience.

  27. This sounds like a great book. I really like tip number 4 and am going to think about my dream list.

  28. There are so many great takeaways from this book. I’m loving coming up with my dream 100 list (because it wasn’t easy to come up with in one take.)

  29. This sounds like a great book. It is so important to understand the audience you have and the audience you want!

  30. Good practical advice. Always know who you are writing for.

  31. Great tips! I’ve only been blogging for 3 months, but I can already see what type of content my audience reacts the most to. I really love your explanation of the third tip. It’s not something you would think of doing, but stalking your audience seems very beneficial for your own blog growth! Thanks for sharing.

  32. Jess says:

    Thank you for the overview of this book – it seems so practical (which is awesome!).

  33. Kathy says:

    Isn’t the first section of the book filled with so much info? I am loving all the tips and strategies!

  34. Doing research on what the people you are targeting are searching for is so important. I always want to do my own thing – which is definitely important as well for authenticity! – but if I am not focusing some energy on keywords, google searches, pinterest searches, etc., the people I want to see my blog are never going to see it! Looks like this book has some of that information 🙂

  35. This post is very helpful! Thanks so much!

  36. Tana says:

    These are great tips! It’s so essential to have a clearly defined audience.

  37. Great ideas! Glad to have a new book to order for my reading list. Thanks for reviewing it.

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